Branding's not just for curbing cattle russlers...

Jerzy and Anne Drozd invited me and my wife Carrie onto tonight's episode of Art & Story Extreme!!   The topic of discussion was branding, specifically getting at what branding means and how it relates to the overall message or mission statement of a project or company.  I talk a heck of a lot about branding here (I mean I use the word in my own darn branding), so I had a lot of fun trying to dig at what it means, especially for the independent artist.  You can find this episode and more at Art & Story Podcast (dot com.)