While doing this I remembered that I actually found a new SMC ad from the 80s (which browsing through junk comics a couple months ago), so I thought I'd go ahead and post it hereâ



The ad is for the 1987 cartoon lineup in NBC Saturday mornings and featured some long running shows like Alvin and the Chipmunks, ALF, Foofur, the Gummi Bears, and the Smurfs as well as the cartoon incarnation of Fraggle Rock, and the New Archies cartoon.  It's basically in keeping with the style the NBC ads were taking since around 1985 or so and featured characters from these cartoons mingling with each other which I think is a pretty fun way of illustrating the lineup.  I also dig the half drawing of Don Johnson to the right.  Now why wasn't there an animated Miami Vice?

I'm glad I found this one because it helps to plug the three-year gap between the '86 and '89 ads in my collection.  Again, if there's anyone out there that knows of any ads (in particular ABC and CBS) from the late 80s please drop me a line via e-mail or you can leave a comment on the blog.  Pretty soon, after I've completed sharing my collection of vintage TV Guide Fall Preview issues, I'll go ahead and gather up all of the black and white cartoon ads for yet another Essential list.

*Update*  As you can see the banner is done.

I was thinking again about the dates on the lot of vintage issues I picked up a while ago, and like most wonderings I have concerning stuff on the site, I always seems to come back to that time travel concept from Quantum Leap where Sam can only leap around in his own timeline.  Last week for instance, I didn't have a whole lot of specific memories about the shows (or whatnot) in the preview issue because I was only four years-old at the time, spending most of my waking hours in front of cartoons or Tonka trucks.  But I kept thinking about it and I decided that this series of posts wouldn't feel complete until I found the issues from '77-'80, so I jumped on eBay and picked up a cheap copy of the 1980 Fall Preview issue, (and am currently bidding on the others I'll need.)

This first thing that jumped out at me when I received this issue in the mail, was that it had different binding that the rest of the issues I have (and am used to.)  Instead of being perfect-bound with glue, it's folded and stapled like a comic book, except it's like 3 million pages long so I have no idea how these things ended up staying so neatly folded.  If nothing else, it made the job of scanning in pages without destroying the copy very difficult, and in some places the images are a little blurry on the sides where the magazine wasn't pressed up close enough to the glass on the scanner.

    

For some reason the 2-page Marlboro spread on the inside front cover made me laugh a little.  I guess it's because that cowpoke is carrying an entire carton of cigarettes. I guess he just hit the local smoke-n-feed store while riding.  I also noticed that his belt buckle has a nice picture of a Midwest vista on it.  I bet the other cowboys are jealous.  Actually, this reminds me of another weird aspect to these old TV Guides, they're practically packed with only ads for cigarettes and booze.  Not being a smoker myself (or really a drinker for that matter), it's kind of weird to see so much advertising space taken up by tobacco and liquor companies.  I guess it says something about the Guide's target audience as well.

On the other hand, there are a couple of ads that I'm all about.  Take that Vivarin ad above.  I remember my mom used to eat Vivarin like candy, and when I got into middle school she used to cut one in half most mornings and give it to me with my breakfast to wake me up.  I was one of those foot-draggers when it came to getting up for school.  If I didn't have my little yellow pill, a bowl of hot soup and an episode of Woody Woodpecker or the Little Rascals playing in the background there was no way I was going to get up.  I had to stop taking these in college when I found myself working 50 hours a week (nights), while trying to take three classes in the mornings on weekdays.  I was up to two Vivarin and a 24 oz. Mountain Dew each morning, which was just way too much caffeine for my system.  Thank god it's not habit-formingâ

That Toyota ad also cracked me up a little.  When are advertising agencies not extolling the virtues of 'more room for leggy drivers', and percentage benefits for new aerodynamic stylings?  Heck by now you'd think we'd be driving the equivalent of the spaceship from Flight of the Navigator.  Come to think of it, I could so use a roving mechanical eye on a hydraulic arm with the voice of Pee Wee Herman helping me to drive my car.  Who needs GPS when you have that handy?

There's also an interesting bit on the actor's strike of 1980 that feels totally relevant to the writer's strike we just went through (and possible actor's strike approaching.)  Even though they couldn't print concrete premier dates, TV Guide still had the chutzpah to run with the preview issue.  It's very 1930s newpapermenly of them. 

Last up in these first five scans we also have a K-Mart ad for one heck of a crazy audio set-up.  It's a five-in-one system with a stereo, turn table, dual cassette decks, 8-Track player, and even comes with two microphones, speakers and a nice looking set of headphones.  Crazy.  I think I could actually use something like this now, well if it had a usb port that is.  It's make for one heck of a podcasting unit with built in vintage vintage audio media capabilities.

    

Above we have five of the new shows premiering in 1980 including a television adaptation of the film Breaking Away, Hill Street Blues (another 80s staple that I have never seen a single episode of), a drama starring Lorenzo Lamas & Linda Hamilton (which is advertised for those who love soap operas but are sick of Dallas), a goofy looking buddy cop show starring Hector Elizondo, and a show that had me terribly excited until I realized that it was a non-fiction animal expose show.  I mean c'mon, look at that picture!  Priscilla Presley, Burgess Meredith and a chimp?  Why wasn't this the TV adaptation of Every Which Way but Loose (Burgess can so pulled off a wizened old Clint Eastwood)?

    

On of the aspects to these older TV Guides that I've really fallen for is all of the illustration work in the advertising.  This is something that I've taken for granted for years and it's been only recently that I've really started to miss this type of practice.  The fringes of pop culture, in particular advertising, is always going to shift with technology towards the fastest, flashiest way of getting people to notice their products which means ditching illustration work for more Photoshoped or CGI fare.  It just looks more modern which is what people tend to respond to.  In particular I noticed this trend recently when General Mills reused some vintage packaging on Honey Nut Cheerios and Lucky Charms.  The characters looked so much more appealing to me at first blush, and I think a lot of that has to do with them not looking so slick.

Anyway, a lot of the interior advertising in this TV Guide (be it the more random products or the show adverts) features illustration work that I'm really digging.  For instance the Kraft ad above that has artwork that looks like it was ripped from the pages of Highlights magazine.  On a side note, I distinctly remember my mother trying to hook me on veggies with some sort of sour cream based dip for after school snacks (doing her best to wean me off of Chef Boyardee or a bowl full of Cheez-Its), and now that I think back on it I'm kind of glad I didn't go that route.  One serving of that dip above probably had half of the daily recommended fat, 90% of which is saturated, which would turn eating veggies into the equivalent of eating large hunks of cheese wrapped in bacon and deep-fried.

There's also a nice piece of advertising from the network premiere of Foul Play (with a little more Burgess Meredith), as well as a small advert for an episode of That's Incredible, a show I remember watching all the time, though I don't have an specific memories of episodes.  Next up there's a small ad from the show Kids are People Too featuring the young Jodie Foster and Matt Dillion.  I don't remember this show, but I'm curious.  I suppose it was like a daytime talk show aimed at teenagers?

Last in this set is a horribly misleading ad for the ultimate in sweat suit technology, the Second Skin, the space age slenderizer.  The ad boasts the loss of five pounds in as many minutes, and getting rid of five inches from your unsightly waist in as many hours.  The basic premise is like having a self-contained sauna in a metallic looking rubber body suit.  I'm sad to say that I witnessed the use of one of these suits first hand.  My father was always on the heavy side while I was growing up, and he was always trying to do his best exercise-wise.  He'd jog and hike, but he never seemed to loose any weight and at one point he invested in some variation of one of these suits.  I remember he'd go out jogging in it and then about 15 minutes later he'd come back into the house all winded and reeking of sweat.  I'd always find the thing draped over the bathroom shower bar totally drenched.  Shudder.

    

Also in this issue there's a fun little ad for a Dukes of Hazzard movie, which I think is just a two-part episode aired back to back (though I'm not positive.)  It's kind of fun to see an ad that doesn't feature the General Lee prominently front and center.  There's also a great ad for a movie I'm now dying to see, Rodeo Girl.  Cow roping action mixed with the potential for soap opera-esque baby loosing drama is one heck of hook in my opinion.  It's like Lifetime and the original TNN got together and did a movie of the week.

    

If you'd asked me last week if Ted Danson had a starring role in a futuristic spy thriller facing off against Christopher Lee before moving on to Cheers, I would certainly have laughed and said no, but there's the advert for it above.  Again, where are these movies on DVD?  Also, in the K-Mart ad above, is that the most expensive clock radio ever?  Who paid $40 in 1980 dollars for a clock radio?

    

Though I don't have many first hand memories of much of what's contained in this issue of TV Guide, I have to admit that it contained a ton of surprises.  Take the above preview for the Dukes of Hazzard spin-off series Enos for example.  Though I practically grew up on DoH, and have had an interest in the mythology most my life, I have never heard of this wacky gem.  Enos, in California?  Really?

There are a couple of other fun previews including Too Close For Comfort, Magnum P.I., Itâs a Living, and one show out of all of these that I actually watched the living heck out of once it hit syndication, Bosom Buddies.  Tom Hanks was the example by which I judged and defined comedy for a large portion of my childhood.

Finally, on one of the last pages of this issue there is an interesting section devoted to other shows that the Networks have waiting in the wings so to speak, one of which I've never heard of and I am dying to see called Mr. & Mrs. Dracula.  The relevant portion is highlighted in the above scan, but basically it's about the Dracula's emigrating from Transylvania to America so they can raise a family in more suitable environs.  Wow, how Munster's is that premise?  Why have I never heard of this show?  Maybe it never actually aired, or maybe I have a bit of Youtube homework to do tonight.

Anyway, next week I'll be back with yet another highlighted issue, most likely the 1982 edition.

Something that I don't have nearly enough of in my vintage sticker collection is food premiums. If stickers fit the definition of ephemera, that stickers which were only available as prizes or extras with either prepackaged or fast food should (in my mind) be a great example of ultra rare ephemera. I've talked about this before, but the idea that full sheets of stickers from 20-odd years ago are still floating around on the secondary market is just amazing to me considering they were designed to be peeled and stuck to things. For me, the disposability of a sticker premium is just tripled. Not only are these stickers blatant advertising from the product purchased, but also it's not something chosen by the owner.

Who buys a box of cereal just to get some stickers? Okay, as I typed that last sentence I realized that there are actually a lot of kids (and grown-ups) who might do just that, but even so aside from sticking them in a sticker book or on the side of a bureau or shelf, who is keeping these mint on either their original backing or in the cellophane they came wrapped in?

Regardless, sticker premiums seem pretty rare to me, at least in the 'finding them on eBay' department. I only managed to find a couple of sheets, one of which is a horrible scan (I screwed up while messing with the DPI and image size and didn't realize I fuggled it up so bad.) First up we have a sheet of stickers that were originally found in a box of Cap'n Crunch's Choco Crunch (from sometime in the mid-80s.)





Though I have very fond memories of this cereal in general (it, along with the Crunchberries variety, were some of the only good cereals my mom would let me have growing up) I don't remember actually liking the chocolate flavored bits mixed in with the regular Crunch cereal.

Next up we have a sheet of stickers that were originally found in a package of Giggles cookies (again, from sometime in the mid-80s, I'm not sure what year as the stickers weren't dated.)



Though my mom didn't buy sweets on a regular basis (at least not for the whole family â she always had a stash of Milano cookies for herself), we did have our fair share of Oreos, E.L. Fudge, and Giggles cookies in the cupboard (as well as some other exciting cookies I'll get to in a minuteâ) Though I remember the silly happy face shaped cut into the cookies and the fact that they were basically just Oreos, I'm kind of cloudy on the rest of the details. I seem to remember that they were available in Vanilla, Chocolate, and a mixture with both on one cookie, though I can't back that up. Also, for some odd reason my memories of these cookies are also tied to the short lived Quackers snack crackers (which were a variation on Cheez-Its or Chicken in a Bisket crackers but were flavor blasted with either Ranch, Nacho Cheese, or Sour Cream and Onion powders.)

Last up today I'm going to point outside of Branded to something I stumbled upon a few months ago that left my mouth agape for a minute or two. I recently ran across Jason Liebig's Flickr account and all the wonderfulness contained within including scans of old T-Shirt Iron-Ons, as well as a plethora of stickers, candy packaging scans, and other great bits of ephemera. Included were some amazing scans of some old Return of the Jedi Pepperidge Farm cookie packages that hit me in the gut like a cold fist. (Click on the images to be whisked away to Jason's Flickr gallery)







I remember eating the living heck out of these as a kid and I was so happy to find these images on the internets. In addition to Jason's great Flickr gallery, he also takes part in a fun project preserving old Christmas Wishbook catalogs from the past, so if you're bored and have a few hours to kill you'll find a ton of great stuff to look at.

  

  

  

  

  

  

  

  

  

Of course I was all over the Saturday Morning cartoon ads in the TV Guides I bought. These make wonderful companion pieces to the ads I've already posted from the various comics books of the 80s. This one above fills in the 1981 ABC gap in my original post. There was also a tiny ad for one of the ABC Weekend Special cartoons which I vaguely remember catching every once in awhileâ

      

There was also a nice Solid Gold ad (featuring Andy Gibb and Olivia Newton-John, who has been a crush of mine every since I saw Xanadu this past year.) For some reason, though no one in my family really seems the type to have watched it, I remember having Solid Gold on in the background on the weekends while we had our big family meals (typically either steak or burgers.)

      

Now there's a show that I have weird memories of, Sha-Na-Na. Actually, my memories are all fragmented and for some odd reason seem to be getting mixed up with both Scott Baio and Hee-Haw of all things. I remember the weird song they'd sing where the one dude was pumping his guns and twisting his wrist and fist outward and inward. Again, why aren't there compilations of stuff like this on DVD. I don't need a season of Sha-Na-Na, just an episode to stir up some more truthful memories. Sigh.

Also, we have another Saturday Morning cartoon ad, ah, excuse me, a Saturdazzle ad. Man, to wake up early on a Saturday morning to catch Fat Albert on Saturdazzle, tizzle my dizzle and the hippity hoppity and junk. Anyway, you can find a different version of this ad from a comic book here.

Above we also have yet another show I'm sorry I missed and is now sadly gone (though I bet there's stuff on youtube), Fridays. Would you look at that young afro-clad Larry David! I wonder what hyjinks Andy Kaufman was getting into that week? Btw, I love love love Mark Blankfield, he was great in the Incredible Shrinking Womanâ

        

Above we have some more fun preview pages showcasing the beginnings of the Fall Guy, Gimmie a Break, a running try at a series by Joel Higgins (who would later cement his fame in Silver Spoons), and a last ditch effort by Gabe Kaplan (who should have known better than to try and follow up Welcome Back Kotter with anything.) There are also a few fun ads, including one for Dial soap with some fun illustrations, a very conniving cigarette ad, and some old packaging for Nuti-Grain cereals.



Last but not least, we have a preview for Open All Night starring Bubba Smith (who was making a name for himself acting-wise in the Police Academy movies), and George Dzundza (who I believe was partnered with Chris Noth on the first season of Law & Order.)

Anyway, that basically the highlights from this issue. It was really cool to get a look at the listings even though they weren't my particular local stations growing up. It was cool to see what re-runs were playing at the time as well as all of the cartoons and such. Hopefully I'll be showcasing another issue each week until I've made my way through the rest of the 80s (and I might hit a couple from the 90s just for good measure.)

I guess what I'm getting at is that if there's anything at all to take away from my post, it's that if you get a chance check out some of his comics or cartoons and maybe it'll lead you to some stuff that you really enjoy (either his own or through the people he worked with.)

If I had to pick a card that I thought was the most disturbing in this set, I think I've have to settle on sticker 185 a&b. There's something that just screams wrong about a tiny named GPK slathered in mustard and put on a bun like a hotdog. Is it just me?



















Next week Iâll finish off January with the complete 6th series. Next month we'll hit 7-10 which will finish off my collection of GPK stickers completely.